Keyword Research and Digital Marketing for Contractors

Are you looking to grow your contracting business? Keyword research by a contractor digital marketing agency is an essential tool for entrepreneurs, as it helps you discover what your potential customers are searching for and how to reach them. 

By understanding how people search for products or services related to your business, you can better target your advertising, website design, and content strategy. This article will provide an overview of how to use keyword research to grow your contracting business and maximize your online presence.

What Are Keywords Used For?

To master keyword research, one must first thoroughly understand what keywords are. To search on Google, type “keywords” into the search bar.

You are then shown the online pages that are most relevant to your search on a search engine results page (SERP), as determined by Google’s analysis of those terms.

In search engines like Google, Bing, and Safari, your contracting business should try to rank for specific keywords.

Despite their name, keywords are not necessarily single words. The two primary types of keywords are short-tail and long-tail.

Short-tail keywords contain one or two words, such as “general contractor” or “local plumber.”

Long-tail keywords are longer phrases like “kitchen remodeling in Ontario” or “how much does a room addition cost.”

Both are essential to your digital marketing strategy, and your keyword research can assist you in selecting a selection of keywords to emphasize in the content of your website.

How Is Keyword Research Carried Out?

Keyword research is the process of locating the keywords to add to the text of your website to appear for those terms in the search results.

If you want your website to appear on the first page of results or, even better, the top three results, you must employ precise, targeted keywords with significant traffic but little competition.

Use these key phrases to help communicate:

  • High traffic: You should select keywords that people frequently search for. Ranking for a keyword no one uses in their searches won’t do much for your business.
  • Relevant: These terms should be related to your products or services. Please ensure visitors directed to your website by a keyword may find what they are looking for. Google’s algorithm searches for websites that can help users and match their search intent in addition to the right keywords.
  • Realistic: If you run an HVAC business, you will inevitably use “HVAC” in your web writing. Nevertheless, it’s improbable that you would appear in the top three results if you performed a general Google search for “HVAC.” Although these short-tail keywords can be tough to rank for, long-tail keywords provide less competition or issues. In several SEO tools, “keyword difficulty” can be used as a metric.

If you choose keywords that meet these criteria, you will have a solid base for building and updating your website pages, such as service pages and blog posts. 

Why Is Keyword Research So Vital?

How little of an impact does keyword research have on your marketing strategy? Yet, if you don’t have it, you run the risk of potential customers being unable to find your website.

Did you know that in 2022, 99% of consumers looked for local companies online? It’s a lot, that. The most popular way for potential customers to find your business is online.

When your contracting business doesn’t show up in the first few search results, it loses a lot of potential customers to competitors. Keyword research as part of digital marketing for contractors is the first stage in growing your clientele, enhancing brand recognition, and increasing your contracting business.


Keyword research is a powerful tool that can help contractors grow their businesses. By researching relevant keywords, contractors can better understand their target market and optimize their website content and online advertising efforts to reach the right people. 

Additionally, keyword research can help contractors identify new opportunities for capturing leads and increasing their sales. It is a valuable tool for any contractor looking to increase their business and profit.

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