What Should Contractors Look for in a Web Design Agency?

Choosing who which agency you want to take your contracting business online isn't an easy decision. In this article we break down what you should look for when selecting a digital marketing agency.

As a construction contractor, you must know that a strong online presence is essential to attracting new customers and growing your business. Especially with the competitiveness in such a digital landscape, it’s key not to get left behind. But you may not have the time or expertise to design and maintain a website.

That’s where a web design agency can help, creating a professional, responsive website that showcases your work and helps you stand out from the competition. They can also help you with search engine optimization (SEO) to make sure your website appears at the top of search results, and they can manage your social media accounts to help you connect with potential customers.

Here’s what contractors should look for in a web design agency:

1) Basic Knowledge of Construction

The agency you partner with should have a basic understanding of construction. They should know the difference between residential and commercial construction, for example, as well as the various types of materials used in construction projects. This will ensure that they can create a website that accurately reflects your business.

2) Comprehensive Portfolio

When evaluating web design agencies, be sure to look at their portfolio to get a concrete sense of their style and the types of projects they typically work on. Do their designs reflect the image you want to project for your company? Do they have experience working with businesses in your industry?

3) Responsive Web Design

A responsive website is one that has been designed to render appropriately on any device, from desktop computers to tablets to smartphones. This is important because more and more people are accessing the internet from mobile devices, and you want to ensure your website can be viewed easily on all of them.

4) Easy Updates

Once your website is complete, you want to be able to update it yourself with minimal to no support from a web design agency. This is especially important when you’re seeking to add or change the content on your website. Ask about content management systems and what they recommend for your website.

5) A Well-Rounded Interview

When you’re interviewing web design agencies, you want to make sure they’re well-rounded in their knowledge. This means they should be able to answer questions about design, development, and marketing. Make sure you’re asking about the agency’s experience with similar projects, their understanding of your target market, their process for creating a website, and more.

6) Focus on Every Element 

It’s important to ensure that the web design agency you choose focuses on every element of your website. This includes the design, development, and marketing of your website. Ask about the agency’s experience with similar projects, their understanding of your target market, their process for creating a website, and more.


Investing in a web design agency is a smart way to ensure that your construction business has a strong online presence. Keep the points above when seeking the right professionals that can help out your company.

In need of web design for contractors? North America’s #1 Blue Collar Marketing Agency is focused on building websites logos and digital marketing solutions for contractors. Get in touch with us today!

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