Website Overhaul Case Study

Increased Brand Awareness For Ken White Construction.

Ken White Construction, one of Ottawa’s largest construction companies wanted a new website that incorporated their true brand identity – so they came to Blue Collar Marketing to overhaul their digital presence.

"We wanted a company that truly understood our company's goals & values and convey that through our website. Blue Collar Marketing nailed this, we couldn't be happier with our experience."

blue collar marketing - digital marketing agency ontario

Taylor White

Owner and Chief of Marketing, Ken White Construction

Understanding The Project Delivering The Solution.

Ken White Construction has been family owned and operated business since 1968. From their humble beginnings to their innovative future, their passion has fueled the Ken White Construction difference for generations. It was clear that they needed a fresh, innovative design that could convey their great story to the community.

Design Refresh

Blue Collar Marketing’s development team incorporated a distinct design that highlights Ken White Construction’s impressive media assets.

Blog Creation

Blue Collar Marketing implemented a dynamic resource center that makes it easy for staff to upload articles. Ensuring Ken White Construction is an authority resource.

Lead Optimization

The updated design provides a clear pathway to booking a job and incorporates multiple call to actions throughout the site to guide a visitor into conversions.

Immediate Results Seen After Launch.

Ken White Construction Saw an Increase in Lead Submissions and SEO Rankings.

After this successful design & development project Ken White Construction’s objectives we’re achieved. They now have a fresh new digital look that resonates with their community and have an optimized website that allows for easy bookings, career submissions and article creation.