You may have wondered if it’s worthwhile to invest in pay-per-click ads, or PPC, for construction companies, given all the other options for marketing budget allocation. There are many strategies to increase your contractor business’s online visibility, but pay-per-click (PPC) advertising should be at the top of your list.
Among the most effective forms of advertising, hyper-targeted adverts put your company in front of customers just as they are looking for the products or services you offer. That said, we will explain what PPC is and why it’s vital for your building company.
What Are PPC Ads?
Let’s start with the basics and define what PPC advertising is. Pay-per-click (PPC) advertising is exactly what it sounds like: you pay the search engine a set amount of money for each click on an ad generated by a person searching for a set of keywords you have specified. PPC (pay-per-click) advertising can be done on a variety of different platforms, with Google Ads being the most common but Bing and YouTube also being viable options. Those adverts that appear at the top of Google search results have no doubt caught your eye (and possibly enticed you to click).
They can also appear as shopping advertising, in which Google presents a product grid for you to purchase a searched product, or as Gmail ads, which appear as emails in your inbox. You have complete control over your PPC campaign, down to the individual keywords and the amount you’re willing to spend per click.
Why Do Construction Companies Need to Rely on PPC Ads?
- It Offers Quick Results
PPC campaigns are one of the few marketing strategies that can yield results immediately. Once that PPC ad campaign is active, you’ll start to show up in people’s search results. It’s likely that your prospective client will come across your ad while doing a search. Remember that there is an “auction” to see whose PPC campaign shows up first. The formula for determining the outcome of this auction is somewhat complex; however, it takes into account your maximum bid per click as well as your site’s “quality score” from the search engine.
Google will give priority to the highest bidder, but they also care if your website is highly relevant to the keywords you’ve chosen and that the user experience is excellent on the landing page they’ve chosen. However, this computation is performed instantly so that you may see the results of your ad right away. You will immediately begin amassing stats (and potential customers).
- It Is Completely Customizable
We understand that, from season to season, your advertising budget may fluctuate based on your discretionary funds. The beautiful thing about PPC is that you get to decide how much you want to pay for each click, so you can calculate precisely how many clicks you can afford. You can pause or restart your ad campaign at any moment. These advertisements are adaptable to your needs and those of your company.
- It Is Easy to Monitor and Assess
One of the best features of pay-per-click advertising campaigns is the abundance of data they generate. There is no reliable way to gauge the effectiveness of traditional advertising channels like billboards and print magazines. Using pay-per-click (PPC) marketing, you can accurately calculate your “cost per conversion,” or CPC, which is the amount you spend for each click that leads to significant action.
You can track how long visitors stay on your site and which pages they explore while there. This might give you valuable insight into how to improve your advertisement or the marketing content on your website.
Conclusion
PPC ads are an important marketing tool for construction companies to reach larger audiences, increase their visibility and generate leads. PPC ads also provide a great way to target specific audiences, track results, and measure the effectiveness of campaigns.
Therefore, it is essential for construction companies to use PPC ads as part of their overall marketing strategy.
If you are looking for a well-trusted digital agency that specializes in PPC advertising, look no further than our expertise here at Blue Collar Marketing. We are North America’s #1 Blue Collar Marketing Agency focused on building websites, logos, and digital marketing solutions for contractors. Call us today, and let us tend to your needed PPC ads in no time!
