The success of any business relies heavily on its ability to keep up with the latest digital trends. This is especially true for construction companies, who may have an established brand and customer base but must update their website to stay continuously competitive.
It’s essential to consider how your website represents your business to potential customers. If your construction company website is left untouched for too long, it can become outdated and fail to attract new customers. Here are some signs that it is high time to revamp your construction company web design:
Your Construction Company Web Design Is Dated
One of the signals that it is time for a company web design makeover is if the design looks outdated. In this day and age, businesses must have a modern web design.
Not only is it easier for customers to navigate, but it also gives off a professional image. If your website is still running on an obsolete design, it is time to give your construction company website a much-needed facelift.
Your Website Is Not Responsive On Mobile Devices
We now live in an age where most internet users access websites on their mobile devices. Therefore, construction companies need to have a website that works on all mobile devices.
If your website does not look great on mobile devices, it will likely drive away potential customers. This is why it is crucial to ensure your website is optimized for mobile devices before you launch it.
Your Site Does Not Showcase Your Projects
Potential customers are often curious to see what kind of work you have done. The design of your website helps make a lasting first impression on visitors, but the content is what matters the most.
The easiest way to showcase your construction projects is to have an easily accessible portfolio that is regularly updated with photos, descriptions, and reviews to convert visitors to actual customers. If your website does not display your construction projects in an eye-catching manner, it is time to revamp your construction company website.
Your Website Is Slow
Having a slow website is one of the biggest turn-offs for potential customers. If it takes too long for your construction website to load, most visitors will simply move on to the next. Your website should load within two to three seconds to ensure that visitors stay on it and explore what it offers.
Your Site Is Not Secure
Today, internet security is more important than ever before. If your website does not have a Secure Sockets Layer (SSL) certificate, it will likely deter potential customers.
Having an SSL certificate will not only show customers that your website is secure, but it will also give them peace of mind when browsing your company website.
The Takeaway: The Website Is the Window to Your Business
If your company website shows any of the signs listed above, then it is high time for a website makeover. Updating your website to feature your construction projects in a modern, attractive, mobile-friendly, and secure way will help attract potential customers and improve your construction business’s performance in the digital world.
Is your website showing signs of aging? Blue Collar Marketing can make it alive again. We specialize in digital marketing, logo creation, and web design for contractors that are tailored to your needs while maintaining the current trend. Get started today!
