As a contractor, you know that marketing is essential to growing your business. But with so many marketing channels and strategies to choose from, it can be tough to know where to start.
That’s why we’ve put together this list of the best digital marketing strategies for contractors. By following these tips, you can reach more prospects, generate more leads, and close more deals.
1. Use Search Engine Optimisation to Get Found Online
One of the best ways to market your contracting business online is to invest in search engine optimisation (SEO).
SEO is the process of optimising your website and online content to rank higher in search engine results pages (SERPs). When potential customers search for terms related to your business, you want to make sure your website appears as close to the top of the results as possible.
There are a number of different ways to optimise your website for SEO. But some of the most important things you can do are to choose the right keywords, create high-quality content, and build links to your site.
2. Use Google Ads to Generate Leads
Another great way to market your contracting business online is to use Google Ads.
Google Ads is a pay-per-click (PPC) advertising platform that allows you to place ads on Google.com and other Google properties. When someone clicks on your ad, they’re taken to your website, where you can then attempt to generate a lead.
Google Ads can be an extremely effective way to generate leads for your contracting business. But it’s important to create ads that are relevant and targeted to your audience. Otherwise, you’ll end up wasting a lot of money on clicks that don’t convert.
3. Use Social Media to Build Your Brand
Social media is a great way to connect with potential customers and build your brand.
When it comes to social media, it’s important to focus on quality over quantity. Rather than trying to be active on every social platform, it’s better to choose a few that are most relevant to your audience and focus your efforts there.
Some of the best social media platforms for contractors include Facebook, Twitter, and LinkedIn. But there are also a number of specialised social networks for contractors, such as Houzz and Porch.
4. Use Email Marketing to Stay in Touch
Email marketing is a great way to stay in touch with your customers and keep them updated on your latest products and services. By sending out regular newsletters or special offers, you can keep your customers coming back for more.
Email marketing is also an affordable way to reach a large audience, build customer relationships, increase sales and boost your business.
Make sure to segment your list to send relevant information to the right people. And always make sure to get permission before adding someone to your email list.
There are a number of digital marketing strategies that contractors can use to market their businesses. These include using search engine optimisation, google ads, social media, and email marketing. Contractors should consider which strategies will most likely reach their target audience and generate leads.
Blue Collar Marketing is a digital marketing agency for contractors that offers specialised digital marketing solutions. We’ll work with you to create a campaign that gets results, whether you’re looking to increase brand awareness, generate leads, or close more sales. Contact us to get started!